Apple CEO : iPhone Not Playing at Level " Trash "
Many were disappointed that the iPhone was introduced on September 10 5C ago . Because , before the device is officially announced , iPhone 5C predicted would be the smartphone version of "cheap " from Apple . Fact the opposite happened .
However , Apple is not going to release iPhone version promises friendly bags . In an interview with Bloomberg Businessweek , Apple CEO Tim Cook confirmed that it was never planned to sell cheap smartphones .
" Our main goal is to sell good phones and provide a great experience , and we found a way to do that with a lower cost , " said Cook .
In the eyes of the late Steve Jobs 's successor , the mobile industry is split into two . One section competed offering the lowest possible price , while others remained in the upper segment .
" There is always a segment of ' junk ' ( cheap phone ) in the market , we do not play in businesses ' trash , " said Cook , adding that the price war is always the case in the consumer electronics industry sort of smartphone , PC , and even a DVD player or VCR .
According to Cook , the players at the level of the high-end smartphone industry to justify the high price through a high value for the buyer anyway . " There is a segment in the market that does want a product that can meet their needs , and I tried hard to reach out to the consumer . "
BMW and Mercedes
Cook responded attitude of skepticism - because Apple did not want to widen the middle segment of the market to the iPhone through the company 's low - similar to the actual establishment of Steve Jobs when Apple is still leading the first .
One time in 2004 , Steve Jobs once said that Apple's market share was still higher than the market share of BMW or Mercedes in the automotive industry . "Is wrong to be some kind of BMW or Mercedes ? " Jobs asked .
Now , six years after the initial appearance of the iPhone , Apple is dealing with some sort giants Samsung , Google - Motorola , and Nokia that will soon become part of the Microsoft . Not to mention the rush of new competitors who rose quickly , as Xiaomi from China and Micromax of India .
Is Apple insisted last choice in the segment is the right strategy or simply delay the fall ? Only time will tell .
Many were disappointed that the iPhone was introduced on September 10 5C ago . Because , before the device is officially announced , iPhone 5C predicted would be the smartphone version of "cheap " from Apple . Fact the opposite happened .
However , Apple is not going to release iPhone version promises friendly bags . In an interview with Bloomberg Businessweek , Apple CEO Tim Cook confirmed that it was never planned to sell cheap smartphones .
" Our main goal is to sell good phones and provide a great experience , and we found a way to do that with a lower cost , " said Cook .
In the eyes of the late Steve Jobs 's successor , the mobile industry is split into two . One section competed offering the lowest possible price , while others remained in the upper segment .
" There is always a segment of ' junk ' ( cheap phone ) in the market , we do not play in businesses ' trash , " said Cook , adding that the price war is always the case in the consumer electronics industry sort of smartphone , PC , and even a DVD player or VCR .
According to Cook , the players at the level of the high-end smartphone industry to justify the high price through a high value for the buyer anyway . " There is a segment in the market that does want a product that can meet their needs , and I tried hard to reach out to the consumer . "
BMW and Mercedes
Cook responded attitude of skepticism - because Apple did not want to widen the middle segment of the market to the iPhone through the company 's low - similar to the actual establishment of Steve Jobs when Apple is still leading the first .
One time in 2004 , Steve Jobs once said that Apple's market share was still higher than the market share of BMW or Mercedes in the automotive industry . "Is wrong to be some kind of BMW or Mercedes ? " Jobs asked .
Now , six years after the initial appearance of the iPhone , Apple is dealing with some sort giants Samsung , Google - Motorola , and Nokia that will soon become part of the Microsoft . Not to mention the rush of new competitors who rose quickly , as Xiaomi from China and Micromax of India .
Is Apple insisted last choice in the segment is the right strategy or simply delay the fall ? Only time will tell .
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