Losses continue , BlackBerry Will Cut Thousands of Employees

Losses continue , BlackBerry Will Cut Thousands of EmployeesThe main cause of the loss due to their smart phone sales Z10 .
The Canadian company , Blackberry , on Friday announced it would immediately lay off thousands of workers worldwide as it continues to suffer losses . In total there are approximately 4,500 or as much as 40 percent of the global workforce will be laid off soon .

The BBC , Friday, September 20, 2013 launch reason for the dismissal was a total loss they experienced in the second quarter of 2013 was contrary to expectations . In a company report which will be presented next week , guess BB has lost between U.S. $ 950 million ( Rp10 , 7 trillion ) to U.S. $ 995 million ( Rp11 , 2 billion ) in the quarter ended in August yesterday .

BlackBerry said the main cause of losses derived from the sale of their new series of smart phones , Z10 . According to a report issued by the director of the company , Thorstein Heins , in June, the company formerly known as Research in Motion ( RIM ) it only managed to sell 2.7 million units of mobile phones Z10 .

Though total production reached 6.8 million . Mobile Z10 yesterday and was released in January failing satisfy consumer desires . Proven consumers still prefer to use the phone before BB series . In fact, the Z10 series is the first phone made ​​by BB is equipped with the latest software series 10 .

Companies are increasingly facing worse conditions , Heins tried to remain calm . He admits his company amid the storm hit .

" We really are in trouble , but the necessary operational changes announced today . Informs how we overcome the difficulties currently facing the company to get back into a competitive and still make a profit , " Heins said on Friday .

Heins added , to keep going forward , BB plans to refocus while providing solutions for hardware , software and layananan for consumer companies , productive and professional .

The company has also reportedly hired several advisors after last summer to help provide more options. August yesterday , one member of the board of directors , Timothy Dattels , also appointed a committee to think of a different business model strategy including increasing return potential sales .

" We believe now is the right time to seek strategic alternatives , " said Dattels .

According to the Reuters news agency , not the first time BB plans to lay off thousands of employees . In a period of 12 months , BB is to reduce the portion of labor in large numbers .

March yesterday they still employ 12,700 employees , but not before firing nearly 20 thousand employees . According to analysts from technology firm , BGC , Colin Gillis , BB's situation can not be helped .

" This company has been plunged into the abyss . In this quarter , where BB once you know , now is not there anymore , " said Gillis .

Gillis even admitted there would pessimistic investors who intend to buy a BB so if the company is sold . Because the issue of job cuts and losses BB , has made ​​potential buyers hurried escape .

" What do you expect when the company plans to increase the number of sales ? Who could want to invest into a company that is clearly likely to be closed , " said Gillis .

The dismissal of thousands of employees plan also got the attention of the Minister of Industry Canada , James Moore . On Friday , Moore said keprihatinnya .

" I'm concerned about those who have lost their jobs in the BB . Issue is always a subject of interest to our government , " said Moore .

According to Moore , although the Canadian economy continues to grow and its citizens continue to create jobs , but challenges still remain.

" We need to address the issue so that it can continue to ensure sustainable economic growth and job creation , " he said .

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