Top Facebook Apps Smartphone in Southeast Asia

Top Facebook Apps Smartphone in Southeast Asia

 Facebook , arguably the most successful social media platform in the world , topped the rankings of smartphone apps in Southeast Asia . Similarly, according to data released by Nielsen , a leading global provider of enterprise information and insights on what consumers watch and buy . Thus release received editorial Tribunnews.com , Saturday ( 09/28/2013 )

Inc. ranked Top 10 Smartphone Apps , according to Nielsen Informate Mobile Insight that includes Indonesia, Malaysia , Philippines and Thailand , combines penetration with an average usage time per month to measure the application of the most favored in the region .

Facebook ranked highest as the most preferred smartphone applications in three of the four countries ( Indonesia , Malaysia and the Philippines ) and was ranked number two in Thailand after LINE , application message from Japan . Other popular applications in the region include Google Play Store , Youtube and LINE , which is included in the top 10 in four countries . Candy Crush Saga Gaming apps appear in the top 10 in all four countries of Southeast Asia ( See Figure 1 ) .

Owners of smartphones in Southeast Asia spend an average of about three - quarters of an hour a day to use the application . The most frequent use of the application is in Malaysia ( 66 minutes per day ) , followed by Thailand ( 46 minutes per day ) , the Philippines ( 41 minutes per day ) and Indonesia ( 40 minutes per day .

" The importance of the application and its effect on the highly competitive mobile market today has surged in recent years , " explains Sagar Phadke , Director of Nielsen Telecom and Technology Practice in Southeast Asia , North Asia and the Pacific .

" Smartphone users in Asia particularly liked the use of the application , and the number of application users in Asia is growing rapidly, thus providing a tremendous opportunity for brand marketers to maximize the use of the application to build long-term relationships with consumers , " he said , again .

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