Google's head of communications Indonesia , Vishnu K. Mahmud said that with more than 60 million Internet users , the web world has an important role in influencing the decision of car buyers in Indonesia.
" A study conducted by Netpop Google sponsored in 22 countries revealed that 96 percent of car buyers in Indonesia will do some research online first before going to a car dealership or seller . This is the highest figure for the ASEAN region , " he said in Jakarta on Sunday .
He said the study by Netpop reveal how the Internet can affect the decision of car buyers in Indonesia.
Respondents reported that they use the world wide web to research and compare prices , using all kinds of digital devices such as a personal computer or a mobile phone , find the photos and watch video online to make a decision .
This online research complements traditional resources such as friends , family , magazines , newspapers or go to the car dealer .
Based on the survey, the top five reasons to buy a new car was to accommodate his growing family , replacing an old car , get a more economical car , get the latest features and obtain other types of cars ( eg, from sedans to minibuses ) .
Up at any location of the seller or dealer , prospective buyers will use smartphones ( 66 percent or tablet ( 56 percent ) to conduct additional research " on the spot " , once again the highest in the ASEAN region .
Prospective buyers also use other multimedia formats such as online videos for additional information . 67 percent of car buyers surveyed watch online video as part of their research , with more than 87 percent use YouTube as an important source of information on the Internet .
Surveys show that people who have been doing research online , 44 % would change their choice of car brands after getting new information on the web .
As many as 70 percent will try to contact the manufacturer directly . Most will use the telephone ( 68 per cent , followed by email ( 47 percent ) , live chat ( 39 percent ) , social media ( 33 percent ) and webform ( 26 percent ) .
" This study reinforces the increasing amount of data about the automotive industry -related searches that we see in the Google search in Indonesia , " said Rudy Ramawy , Country Head of Google Indonesia .
Automotive , he continued , had the fastest growth in terms of search volume .
" Most of the brands in Indonesia have not been utilizing the full potential of digital media and we hope this research will help them strengthen relationships with consumers online Indonesia , particularly with the next generation who are constantly using a smartphone or tablet to get the latest information , " said Rudy .
The results of this research are consistent with the trends on Google Web search . Automotive brand is one of the popular search on Google , the brand 's most sought-after cars last year launched a new vehicle in 2012 .
By Netpop Research , Google interviewed 35,000 car buyers ( 18-64 years ) in 22 countries who identify themselves as a new or used car buyers .
Quantitative interviews conducted in quarter 1 and 2 in 2013 and aims to understand the behavior research and purchase cars in these countries . The main focus of this report is the role of digital media such as search , mobile , and video to help make purchasing decisions .
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