Sherina Casio Boost Sales

Sherina Casio Boost Sales

JAKARTA, social media influence not only make people love to interact in cyberspace. The presence of social media was also taking part in business development Kasindo PT Graha Kencana (Casio).

Since using artist Sherina Munaf, Director of Marketing Casio Muliadi Toh claimed sales rose last up to three years for Baby-G watches and Sheen. This year he continued, became a best seller for Casio performance.

Sherina is a lot of activity on social networking considered able to attract followers to buy it. Sherina own activities with products usually post the watch to me on Twitter and Instagram. The result, with rapid social account Sherina followers commented on the results of its news.

"Baby-G and Sheen up for Twitter and Instagramnya Sherina. Now Casio female minds are attached to women in Indonesia," said Muliadi Toh, Marketing Director of PT Graha Kencana Kasindo, in Jakarta (12/9).

Comments and feedback can be obtained quickly assessed as one of the parameters of how the receipt of the product. Because often the people who forged this information like it and are interested to buy it. Moreover, as a public figure Sherina also be a role model for the community.

"Plasticity does present a lot of women who want to stop by our store to buy a model that Sherina wear," he said.

To strengthen its brand, Casio's own conduct activities in social media via their official account. Such as Facebook, Twitter and Instagram. Coupled with conventional promotional activities, advertising through magazines and the internet.

Thanks to the success Sherina, Sherina contract as ambassador was eventually extended. "This contract is the longest we've ever done. Usually we always change after two years," he said.

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