Purchased phone division to Microsoft, Nokia Have an Optimistic Future

Purchased phone division to Microsoft, Nokia Have an Optimistic Future
When Symbian declining in popularity , Nokia began to switch to Windows Phone that Microsoft made. This transition could not be separated from the new CEO of Nokia , Stephen Elop ie , was previously a senior at Microsoft . Elop also announced the Nokia alliance with the company where she once worked .
Changes were made to support the operating system Windows Phone 7 series when it was still . Content and application store named Nokia Ovi initially renamed Windows Phone Store . Nokia Maps mapping application was integrated with Microsoft's Bing search engine .
According to the BBC website , Elop was reluctant to use the Android bandwagon like other vendors . Nokia does not want to dissolve and do not have the characteristic differences from other vendors . Not only that , Elop even blame the " war between iOS against Android ecosystem " , which is actually harmful Nokia .
Samsung shaken , Rely to Microsoft
Late in anticipation of competition in the operating system with Android and iOS attendance made ​​the position of Nokia as the king of the smartphone market began to shake . Nokia's market share dropped to 28 percent even in 2010 .
Until finally , quoted by the BBC page , Samsung managed to overtake Nokia as the ruler of the smartphone market since April 2012 . Actually , since November 2011 Nokia has put the horses with the release of the Lumia 800 . Windows Phone 7 -based devices has become the first product that comes to starting lineup Lumia product line .
Lumia 800 also comes with a specification is qualified . The processor is equipped with a Qualcomm chipset with 1.4 GHz clocking , and supported by Adreno 205 graphics and 512 MB ​​RAM . Sales results were pretty good , quoted by PC World , with surpassed 1 million units on January 26, 2012 .
But this is not enough to be a ' fortress ' Nokia from Samsung attacks . Various other Lumia was released in 2012 , which targets various segments . That include Lumia Lumia 510, Lumia 610 , Lumia 710 and Lumia 900 . Quoted from Cnet page , some quite successful products . One is the Lumia 900 coming in Amazon's bestseller on the site .
Cooperation continues in the second generation , with operating system Windows Phone 8 . As before , Nokia also released a variety of segments and different price . For the segment , for example, rely Nokia Lumia 920 and Lumia newly released 1020 . There is also the middle segment as the Lumia 520 and Lumia 720 .
Microsoft purchased
Not only Lumia , Nokia is also trying to seize the market with the release of Asha product line . By Asha , Nokia hopes retaining in emerging markets such as India or Indonesia. Asha comes from the Sanskrit word which means " hope " . In fact , Nokia is not able to cover the financial difficulties faced .
For example , Nokia should reduce the amount of labor . Reported by the Wall Street Journal , Nokia had to cut thousands of employees at its plant in Europe until the end of 2012 . There is trimming 2,300 employees in Hungary , 700 employees in Mexico , and 1,000 employees in Finland . Nokia also declining valuations under U.S. $ 10 billion .
But on the other hand , the Lumia to ' breath ' new for Nokia . Instead Lumia also a mainstay Micorosoft to improve the position of Windows Phone . Some products Lumia with Windows Phone 8 is considered a success , such as the Lumia 920 . This position is reinforced by Lumia 1020, with a blend of advanced camera smartphones .
The news was circulating that Microsoft is interested in buying Nokia Mobile Division . This information was first revealed by the Wall Street Journal in June 2013 . When it was reported that talks are serious , but hampered the issue price and the future of Nokia is considered to be worse .
Rumors were later proved to be a fact . Microsoft has finally announced that it has purchased the Division of Nokia's Devices and Services . With the ransom money amounting to U.S. $ 7.2 billion, or around Rp 79 trillion , pembesut software company Bill Gates founded it has rights to the brands Lumia and Asha .
Excerpted from The Verge , this deal has Microsoft reserves the right not to list the name of Nokia in the next product . But it did not turn off the name of Nokia , the Finnish company because they may produce feature phones .
Future Nokia
After no longer play as a device maker , Nokia considered to have no future . Of course this was denied by the Interim CEO of Nokia Risto Siilasmaa , written in his blog that we quoted from TechCrunch .
According Siilasmaa , its certainly going to be different without the devices business . " But there will still be a strong company , with sound financial and business three formidable , the NSN ( Nokia Solution Network ) , HERE ( mapping ) , and Advanced Technologies . Each one will be a leader in technology and innovation , " wrote Siilasmaa .
Actually Advanced Technologies is a new division at Nokia . This new business unit formed by activity led by Chief Technology Nokia . Currently the team is still exploring new and appropriate strategies .
" I believe this is the beginning of a new story of Nokia for the next 150 years , " he wrote .

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