JAKARTA - As increasingly the strong position of the Android platform, Google also automatically benefit. In fact, the Internet giant can be regarded as the king of ad-based online / digital.
Based on published data eMarkerter, Saturday (08/31/2013), Google earned revenue from online advertising amounted to USD38, 6 billion, followed by Facebook with USD6, 4 billion, Yahoo USD3, 5 billion, Microsoft $ 2, 9 billion, IAC USD1, 6 billion, Aol. USD1, 1 billion, Amazon USD 0.8 billion, USD0.6 billion Pandora, Twitter USD0, 6 billion, and LinkedIn USD0, 4 billion.
Furthermore, online advertising revenue will rise USD13, 6 billion from last year amounted to USD104 billion to USD117, 6 this year. In 2011, eMarketer said that online advertising revenue is only USD86, 4 billion.
Google became a considerable player leaving other companies in the online advertising realm. Therefore, in addition to utilizing the ecosystem that has long been established as the search engine and YouTube, Google also exploit the popularity of the Android platform, both of which are used in smartphones and Android.
ABI Research predicts 800 million units of Android-based smartphones activated in December this year. It is superior to 500 million units of the iPhone which is predicted to be activated as many as 300 million units.
"Android digital ads, which supported the search engine Google and extensive experience, making the company well ahead of Apple," says ABI Research senior analyst Josh Flood.
Google, said Flood, also utilizing 90 percent of free apps on Google Play to launch a digital advertising.
Based on published data eMarkerter, Saturday (08/31/2013), Google earned revenue from online advertising amounted to USD38, 6 billion, followed by Facebook with USD6, 4 billion, Yahoo USD3, 5 billion, Microsoft $ 2, 9 billion, IAC USD1, 6 billion, Aol. USD1, 1 billion, Amazon USD 0.8 billion, USD0.6 billion Pandora, Twitter USD0, 6 billion, and LinkedIn USD0, 4 billion.
Furthermore, online advertising revenue will rise USD13, 6 billion from last year amounted to USD104 billion to USD117, 6 this year. In 2011, eMarketer said that online advertising revenue is only USD86, 4 billion.
Google became a considerable player leaving other companies in the online advertising realm. Therefore, in addition to utilizing the ecosystem that has long been established as the search engine and YouTube, Google also exploit the popularity of the Android platform, both of which are used in smartphones and Android.
ABI Research predicts 800 million units of Android-based smartphones activated in December this year. It is superior to 500 million units of the iPhone which is predicted to be activated as many as 300 million units.
"Android digital ads, which supported the search engine Google and extensive experience, making the company well ahead of Apple," says ABI Research senior analyst Josh Flood.
Google, said Flood, also utilizing 90 percent of free apps on Google Play to launch a digital advertising.
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