After having a difficult time , Research in Motion was later renamed BlackBerry . The move comes as a refreshing and rebranding , since RIM already overdo name synonymous with adversity . With two new devices based on BlackBerry 10 , the Z10 and Q10 , it looks like it implies hope for the Canadian company .Upon its release in late January 2013 , the response to BlackBerry 10 is considered pretty good . In the New York Times , David Pogue says the software is quite simple to master , elegant design , and is considered complete . While
techno veteran journalist Walt Mossberg of the Wall Street Journal
praised the virtual keyboard , camera software , and messaging hub .
Sales Not Satisfactory
BlackBerry sales Z10 which is the first device -based BB 10 was pretty good in the early days . Quoting BBC , until the end of March 2013 , sales reached one million units Z10 . This figure is fairly decent . But when compared to the Samsung Galaxy S4 for example , far less Z10 . For comparison , the Galaxy S4 achieved sales of 10 million units in less than a month since its launch on 27 April 2013 .
BlackBerry remains confident , as well as launching Q10 which is the second device based BB 10 . BlackBerry CEO Thorsten Heins optimistic Q10 sold to tens of millions of units , in an interview with Bloomberg . Heins also sure to pass sales Z10 Q10 , Q10 moreover comes with a combination of physical qwerty keyboard and touch screen design with the classic BlackBerry device .
In fact sales Z10 and Q10 is not as good as expected . Analyst Peter Misek of Jefferies research institute , reported by Phone Arena , even revealing that cut BlackBerry Z10 and Q10 production number after sales both fell in May 2013 .
BlackBerry does not give up . A number of new devices were prepared . The next device is introduced Q5 , Q10 with a similar design but more affordable prices . There seems to be a change in strategy when releasing BlackBerry Q5 , which is reaching the middle segment .
In addition there are other devices that are not yet introduced . The device still has the crowded rumored code name of Aristo . There is a possibility that it is a product called phablet that will come with a full touch screen design like Z10 and Z30 was released with the name . Even so the market response to cold presence Q5 , also rumors about the Z30 .
BBM to iOS and Android
BlackBerry while trying to regain Kejayan , suggestions appear realistic but shocking . Suggestion was uttered by John Sculley , former CEO of Apple in '80s era . Sculley suggested BlackBerry remains positioned itself as a premium brand , like BMW in the automotive . Not only that , the BlackBerry was advised to no longer sell the device and focus on software development .
In this case , Sculley see great potential there on BlackBerry Messenger . Sculley was therefore suggested that BlackBerry business focus work via BBM instant messaging service .
It seems like a lot to give advice like that presented Sculley . But it is still a surprise when BlackBerry announced it will bring BBM to iOS and Android . " It's time to bring fuel to the larger users , " said Heins reported by The Verge in mid- March 2013 ago .
Currently , according to the BlackBerry , there were at least 60 million active BBM users each month . Of course this is a huge potential . However this figure is less than the most popular WhatsApp chat application that has 300 million active users each month . But WhatsApp has the advantage , because present in a variety of platforms such as iOS , Android , Windows Phone , Symbian , and even BlackBerry .
Even so, the important thing of this announcement are : BlackBerry trying to find a way out of the sluggish sales of the device .
Ready for Sale and Erect Fuel Inc
Until finally ' gong ' was also officially rung by BlackBerry . BlackBerry mengumkan Board of Directors has formed a special committee is also responsible for handling the company's sales . Rumors about the sale of BlackBerry do indeed arise when a number of efficiencies , one of which is to fire hundreds of employees . ( see in Part IV )
The tasks to be performed special committee was " looking for alternative strategies to increase sales value and scale to accelerate the placement of BlackBerry 10 " .
" These alternatives could include , among others , joint venture ( merging company ) , strategic partnerships , sales , or other possible transactions , " said a statement issued by the Board of Directors of BlackBerry .
It seems like there are other options that are also considered : the fuel saving services . Wall Street Journal reported that the BlackBerry is considering to release the BlackBerry Messenger into a separate business unit . This news is still ' dark ' because it revealed new sources familiar with the plan . There has been no official confirmation from BlackBerry .
Although considered a rumor , the information obtained is quite complete . Even the Wall Street Journal called a separate business unit that will be present in the form of a company called BBM Inc. . A number of executives even called already placed in the fuel . Some call the team has been working to offer features in addition to the message . It includes features that are already available in the fuel , such as video chat .
When confirmed , the BlackBerry reluctant to give comments . " We 've announced our plans to offer the reliable mobile messaging services to the iPhone and Android starting next summer , " said a spokesman for the BlackBerry . " We have not got anything else to be announced . "
But at least there is a picture to be had about the future of BlackBerry . First , the announcement that the company is ready for sale show BlackBerry resignation about the future. Second , the resignation was changed to ' exit strategy ' or a way out when rumors circulated about the presence of fuel Inc. .
What kind of future BlackBerry ? Special Committee decision of course will tell. We wait for the new episode BlackBerry in the foreseeable future .
Sales Not Satisfactory
BlackBerry sales Z10 which is the first device -based BB 10 was pretty good in the early days . Quoting BBC , until the end of March 2013 , sales reached one million units Z10 . This figure is fairly decent . But when compared to the Samsung Galaxy S4 for example , far less Z10 . For comparison , the Galaxy S4 achieved sales of 10 million units in less than a month since its launch on 27 April 2013 .
BlackBerry remains confident , as well as launching Q10 which is the second device based BB 10 . BlackBerry CEO Thorsten Heins optimistic Q10 sold to tens of millions of units , in an interview with Bloomberg . Heins also sure to pass sales Z10 Q10 , Q10 moreover comes with a combination of physical qwerty keyboard and touch screen design with the classic BlackBerry device .
In fact sales Z10 and Q10 is not as good as expected . Analyst Peter Misek of Jefferies research institute , reported by Phone Arena , even revealing that cut BlackBerry Z10 and Q10 production number after sales both fell in May 2013 .
BlackBerry does not give up . A number of new devices were prepared . The next device is introduced Q5 , Q10 with a similar design but more affordable prices . There seems to be a change in strategy when releasing BlackBerry Q5 , which is reaching the middle segment .
In addition there are other devices that are not yet introduced . The device still has the crowded rumored code name of Aristo . There is a possibility that it is a product called phablet that will come with a full touch screen design like Z10 and Z30 was released with the name . Even so the market response to cold presence Q5 , also rumors about the Z30 .
BBM to iOS and Android
BlackBerry while trying to regain Kejayan , suggestions appear realistic but shocking . Suggestion was uttered by John Sculley , former CEO of Apple in '80s era . Sculley suggested BlackBerry remains positioned itself as a premium brand , like BMW in the automotive . Not only that , the BlackBerry was advised to no longer sell the device and focus on software development .
In this case , Sculley see great potential there on BlackBerry Messenger . Sculley was therefore suggested that BlackBerry business focus work via BBM instant messaging service .
It seems like a lot to give advice like that presented Sculley . But it is still a surprise when BlackBerry announced it will bring BBM to iOS and Android . " It's time to bring fuel to the larger users , " said Heins reported by The Verge in mid- March 2013 ago .
Currently , according to the BlackBerry , there were at least 60 million active BBM users each month . Of course this is a huge potential . However this figure is less than the most popular WhatsApp chat application that has 300 million active users each month . But WhatsApp has the advantage , because present in a variety of platforms such as iOS , Android , Windows Phone , Symbian , and even BlackBerry .
Even so, the important thing of this announcement are : BlackBerry trying to find a way out of the sluggish sales of the device .
Ready for Sale and Erect Fuel Inc
Until finally ' gong ' was also officially rung by BlackBerry . BlackBerry mengumkan Board of Directors has formed a special committee is also responsible for handling the company's sales . Rumors about the sale of BlackBerry do indeed arise when a number of efficiencies , one of which is to fire hundreds of employees . ( see in Part IV )
The tasks to be performed special committee was " looking for alternative strategies to increase sales value and scale to accelerate the placement of BlackBerry 10 " .
" These alternatives could include , among others , joint venture ( merging company ) , strategic partnerships , sales , or other possible transactions , " said a statement issued by the Board of Directors of BlackBerry .
It seems like there are other options that are also considered : the fuel saving services . Wall Street Journal reported that the BlackBerry is considering to release the BlackBerry Messenger into a separate business unit . This news is still ' dark ' because it revealed new sources familiar with the plan . There has been no official confirmation from BlackBerry .
Although considered a rumor , the information obtained is quite complete . Even the Wall Street Journal called a separate business unit that will be present in the form of a company called BBM Inc. . A number of executives even called already placed in the fuel . Some call the team has been working to offer features in addition to the message . It includes features that are already available in the fuel , such as video chat .
When confirmed , the BlackBerry reluctant to give comments . " We 've announced our plans to offer the reliable mobile messaging services to the iPhone and Android starting next summer , " said a spokesman for the BlackBerry . " We have not got anything else to be announced . "
But at least there is a picture to be had about the future of BlackBerry . First , the announcement that the company is ready for sale show BlackBerry resignation about the future. Second , the resignation was changed to ' exit strategy ' or a way out when rumors circulated about the presence of fuel Inc. .
What kind of future BlackBerry ? Special Committee decision of course will tell. We wait for the new episode BlackBerry in the foreseeable future .
Source http://tinyurl.com/nkjm72b
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