Want Smartfren Dominates Mobile Phone Market Local

In addition to selling mobile and data services , mobile operators Smartfren also want to succeed in selling smart phones . This is done to maintain and increase customer loyalty , because CDMA phones in Indonesia lackluster GSM phones .
Internal data Smartfren noted , the company held a 12 percent share of the market for smart phones in Indonesia in the second half of 2013. Until the end of 2013, Smartfren expects to sell approximately 1.75 million units of smart phones .
These results were achieved after Smartfren Andromax selling smart phone series . In the year 2013 , has released Andromax Smartfren C , New Andromax i , Andromax U , V Andromax , and Andromax U2 , as well as a Windows Phone 8 . Manufacturers are towed to launch all the products that come from China , namely Hisense , ZTE , Huawei , and Innos .
" This year we are going to release some Android smartphones , " said Smart Mobile Chief Product Smartfren , Sukaca Purwokardjono in Jakarta , Friday ( 30/08/2013 ) .
Smartfren will be more incentive to sell phones with a large screen , a minimum of 4 inches screen size . For the series flagship phone , Smartfren will put a price range of Rp 1.5 million to 2.5 million .
2014 , Sukaca targets to control about 15 percent of the smart phone market share in Indonesia.
Although the best-selling smart phone in the market , Sukaca recognize the sale of smart phones do not contribute significantly to the company's revenue . " We sell a lot of phones do not take profit . Mission over to keep the loyalty of customers to continue to use the service Smartfren , " he explained .
In the first half of 2013, the Smartfren spent Rp 291.6 billion for spending phones and accessories , down 13 percent from the fourth quarter of 2012 which reached Rp 338 billion .
Data services still provide the largest contribution to total income Smartfren in the first half 2013 , which is about 75 percent . Based on the financial statements of the first half of 2013 , revenues from data services Smartfren reached 864.3 billion, up 78 percent from the first half of last year amounted to 484.3 billion .

Source http://tinyurl.com/kn2xdxe

Tidak ada komentar:

Posting Komentar